OpenAI introduces a new platform for personalized AI-driven chatbots

OpenAI has recently introduced a new store where users can find a variety of custom chatbots powered by AI.


Gilard Cob

1/11/20242 min read

a green square with a white knot on it
a green square with a white knot on it

OpenAI has recently launched a store for GPTs, which are custom chatbot apps that utilize their advanced text- and image-generating AI models like GPT-4 and DALL-E 3.

The GPT Store, known as the GPT Store, can be found in a separate tab within the ChatGPT client on the web. It offers a variety of GPTs created by OpenAI's partners and the broader developer community. Users of GPT can explore the community leaderboard to find popular and trending GPTs. The leaderboard is conveniently categorized into various areas such as lifestyle, writing, research, programming, and education.

In order to use the GPT Store, individuals need to have a subscription to one of OpenAI's premium ChatGPT plans. These plans include ChatGPT Plus, ChatGPT Enterprise, and the recently introduced ChatGPT Team.

At launch, there are several GPTs to choose from, such as a trail recommender from AllTrails, a code tutor from Khan Academy, and a content designer from Canva. Everyone has the freedom to use them, at least for the time being. (We will discuss that further in the following sections.)

Creating GPTs does not necessitate any coding expertise, and developers have the freedom to make them as straightforward or intricate as they desire. Developers can easily specify the desired capabilities for their GPT using natural language. OpenAI's GPT Builder tool will then strive to create an AI-powered chatbot that can fulfill those requirements.

A GPT can undergo training using a compilation of cookbooks, enabling it to respond to inquiries regarding the ingredients required for a particular recipe. Alternatively, a GPT could analyze a company's proprietary codebases, allowing developers to verify their coding style or generate code that adheres to best practices.

Developers must verify their user profiles and submit their GPTs to OpenAI's review system in order to list them in the GPT Store. The review process, which combines human and automated review, is designed to ensure that the GPTs adhere to the company's terms of use. Users can also report GPTs that slip through the cracks.

I reached out to OpenAI with a series of inquiries regarding the human aspect of the GPT Store review process. Specifically, I asked about the compensation provided to the reviewers and whether they have access to mental health resources. This is in light of OpenAI's past practices of hiring contractors from the developing world who were often underpaid and overworked to moderate and enhance its GenAI systems. The company has not responded as of publication time. I will update this post if they eventually do.

Developers will not have the ability to monetize GPTs at launch. However, OpenAI intends to introduce a "GPT builder revenue program" in the first quarter, where builders in the United States can generate income based on the level of "user engagement" with their GPTs. OpenAI has announced that it will disclose information regarding the criteria for payments in the future.

Last year, the GPT Store was announced at OpenAI's inaugural developer conference, DevDay. However, it was later delayed in December, most likely as a result of the leadership changes that took place in November, shortly after the initial announcement. (In a nutshell, CEO Sam Altman experienced a temporary departure from OpenAI due to the decision of the board of directors. However, following concerns from investors and employees, he was reinstated with a new board in charge.)

GPTs have the ability to democratize the creation of generative AI applications, specifically for applications that utilize OpenAI's range of models. GPTs have the potential to disrupt consultancies that specialize in developing similar systems for their clients, potentially rendering their business models obsolete. That might not be ideal... but we'll have to wait and see how everything unfolds.